How to Build Social Media Into Your Content Marketing Processes

For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. Though there can be quite a bit of overlap, the easiest way to think about their relationship is that content is needed to drive social media, while social media is most essential during two key content marketing processes: Listening […]

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends. But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will […]

How to Strategically Think About Technical SEO – Whiteboard Friday

We’ve all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we’re not already practitioners. But have you considered that the wayyou think about technical SEO could be hindering or helping your success? Today, Ben Estes from Distilled shares the agency’s tried-and-true framework for tackling […]