Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 at 5:38 pm Email optimization and deliverability are critical to our marketing programs, and a new report[registration required] from Return Path indicates that marketers are starting to pay closer to attention to the […]

How to Strategically Think About Technical SEO – Whiteboard Friday

We’ve all agreed that technical SEO is integral, and many of us know at least a little bit about the subject if we’re not already practitioners. But have you considered that the wayyou think about technical SEO could be hindering or helping your success? Today, Ben Estes from Distilled shares the agency’s tried-and-true framework for tackling […]