Study indicates drastic improvements to managed inbox optimization

Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 at 5:38 pm Email optimization and deliverability are critical to our marketing programs, and a new report[registration required] from Return Path indicates that marketers are starting to pay closer to attention to the […]

Understanding the role of branded and unbranded search in the customer journey

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both are critical. But to rank […]